Tokopedia

Tokopedia is an Indonesian e-commerce platform that allows individuals and small businesses to sell products online. It was founded in 2009 by William Tanuwijaya and Leontinus Alpha Edison and has since become one of the largest online marketplaces in Indonesia.


Tokopedia provides a platform for sellers to create their online stores and list their products for sale. Customers can browse through a wide range of categories, including electronics, fashion, beauty, home appliances, and more. The platform facilitates transactions between buyers and sellers, providing secure payment options and delivery services.




Over the years, Tokopedia has grown to become a prominent player in the Indonesian e-commerce market. It has attracted significant investments and partnerships from companies like SoftBank, Alibaba Group, and Google. The platform has expanded its services to include features like Tokopedia Pay (a digital payment system), Tokopedia O2O (offline-to-online integration), and Tokopedia Gold (a loyalty program).


In 2020, Tokopedia announced a merger with Gojek, a prominent Indonesian ride-hailing and on-demand services platform, to form a new entity called GoTo Group. This merger aimed to create a super-app that combines e-commerce, ride-hailing, food delivery, and other services to offer a comprehensive digital platform for Indonesian consumers.


Please note that the information provided here is based on the knowledge available up to September 2021, and there may have been further developments or changes in Tokopedia's operations since then.

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